All via the book, theoretical foundations very important for understanding Electronic Commerce (EC) are launched, ranging from shopper conduct to the monetary idea of rivals. Furthermore, this book presents in all probability probably the most current topics referring to EC as described by a diversified group of specialists in various fields, along with a senior vice chairman of an e-commerce-related company. The authors current website belongings, fairly a number of exercises, and in depth references to enrich the theoretical exhibits. On the end of each chapter, a listing of online belongings with hyperlinks to the websites may also be provided.
Furthermore, in depth, vivid examples from big companies, small corporations from completely totally different industries, and suppliers, governments, and nonprofit companies from all over the place in the world make concepts come alive in Electronic Commerce. These examples, which have been collected by every academicians and practitioners, current the reader the capabilities of EC, its worth and justification, and the progressive strategies companies are using EC in their operations.
On this model (earlier editions revealed by Pearson/Prentice Hall), the authors ship forth the most recent developments in e-commerce, along with social corporations, social networking, social collaboration, enhancements, and mobility.