'Cybermarketing' is a no-nonsense structured info to using the Net for promoting and is essential learning for all entrepreneurs and managers who should know recommendations on learn how to use the Net to promote and sell their product.
This re-creation every follows on the success of and supplies significantly to the first model by:
* Rising the up to date case supplies
* Having a reside Net site to assist the book
* Together with a set of key URLs for market evaluation features
* Together with a model new half on promoting information methods
* Additional protection on digital direct and 1 to 1 promoting
* Overlaying intranets for Marcomms in further depth
* Setting up on 'Justifying the Enterprise Case'
* Updated and expanded information on pricing and branding.
This re-creation, confirms 'Cybermarketing' as every in all probability probably the most full and accessible info to the web for promoting professionals the least bit ranges.